Say No to Black Friday: Here's Why We Are

Once again this year, we won't be participating in Black Friday or Cyber Monday. With deals upon deals thrown at your inbox from every brand imaginable, it encourages fast fashion culture and impulsive buying which turns into excessive packaging, shipping waste and a massive increase in emissions. ​​​​

This decision aligns with our strong commitment to sustainability and our values. We believe in making mindful choices that benefit both our customers and the planet, and these sales events just don't fit with our ethos.

Some shocking Black Friday facts:

• Last year in the UK alone, Black Friday was claimed to have emitted 386,243 tonnes of greenhouse gas emissions, the same weight as 3,679 blue whales.
• The Guardian even revealed that in 2017, a diesel truck left an Amazon fulfilment centre around every 93 seconds!
• It has been estimated that up to 80% of all the Black Friday purchases we usually make will end up being thrown away after just having been used once or even never at all.

We're always here to help you find high-quality, sustainable products throughout the year, and we appreciate your support in our journey towards a more eco-conscious future.