Why aren't we doing Black Friday?

This year we have decided not to take part in Black Friday, with deals upon deals thrown at your inbox from every brand imaginable, it encourages fast fashion culture and implusive buying which turns into excessive packaging, shipping waste and a massive increase in emissions. ​​​​

Did you know?

+ Last year in the UK alone, Black Friday was claimed to have emitted 386,243 tonnes of greenhouse gas emissions, the same weight as 3,679 blue whales.

+ The Guardian even revealed that in 2017, a diesel truck left an Amazon fulfilment centre around every 93 seconds!

+ It has been estimated that up to 80% of all the Black Friday purchases we usually make will end up being thrown away after just having been used once or even never at all.

+ Due to its impact on the environment and the promotion of unsustainable consumption habits, the French government is considering banning Black Friday in order to protect the planet.

​​​​​​​Our decision to not take part in Black Friday was not an easy one but we feel as a sustainable brand, it is important for us to encourage you to ditch the click madness of Black Friday in favour of more mindful and considerate online shopping. ​​​​​​​​

Some ideas of what you could do instead of buying into Black Friday Deals:

+ Green Friday : Finding smaller businesses to show support to or sustainable/ethical brands that are giving back to the planet on Black Friday or Cyber Monday.

+ Buy Nothing Day : for people to choose not to buy unnecessary items, raising awareness on how to spend ethically

What are we doing instead?

We will be doing a Green Friday and will be donating 15% of all sales from 25th November to Surfers Against Sewage - A charity that strives to keep our seas plastic and pollution free.

Find out more about the amazing chairty.