As a sustainable company, we strive to make ethical, responsible and conscious choices to help protect and preserve what we are passionate about - our planet! 

We also want to spread awareness about the effects the fast fashion industry has on the world we live in. This is a massive problem we face, however, the topic doesn’t seem to be talked about enough.

It’s most likely you have heard the mention of fast fashion through the news, magazines or instagram captions, however, might not know the full meaning of the phrase or what it is at all!

Firstly, we have all bought something from Zara, H&M, Boohoo or Missguided. We can't deny that, and this is no way shaming anyone for buying from these companies. However, simply bringing awareness to the problem that these company's cause with fast paced trend chasing is critical to know. 



Little pink back background with brighter pink swirls, in big black bold lettering says 'what is fast fashion?'



What Is Fast Fashion?

Once upon a time, fashion trends were set by the fashion houses of the world and walked down catwalks before we could get our hands on anything similar. However, now trends change almost on a weekly basis through the use of social media.

Now, all big clothing brands such as Zara, PrettyLittleThing and Shein are trying to keep up with the fast pace of trends yet keeping the prices of the pieces low. That's what fast fashion is; a design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing.

Usually using low quality materials and cheaply made in order to create an overwhelming amount of inexpensive styles for the public to consume. However, this results in more harm than good, for the environment, garment workers as well as consumers too, since the clothes don't usually have a long lifespan.


image of thousands of people in a fashion factory making clothes all very close together in dirty conditions


Effect's Of Fast Fashion.

- Environmental impact

The environmental impact fast fashion has on our planet is a silent killer. The fashion industry is responsible for 10% of worldwide CO2 emissions annually, making it the world’s second largest polluter. This is due to many factors from the transportation, manufacturing and the synthetic fibers used to make the clothes which are made from fossil fuels. 

Not only are the carbon emissions bad enough, the chemicals used within the textile industry play a huge role. These chemicals are washed off the fabrics in the dying process as well as the washing stages of the production, using 1.5 trillion litres of water per year!

The wastewater from these factors end up in the waterways, ending up in our ocean including fibers from the synthetic fabric which takes over 200 years to break down.

These are only some of the problems with the production of fast fashion. Not to mention the mounds of clothes thrown into landfills yearly, and deforestation which occurs to create this landfills.   


- Human rights

Another impact is on human beings. Human rights seem to be overlooked in these fast fashion factories!  

People are being over-worked to the bone - some lose their lives - being paid close to nothing for their extreme hard work in horrendous work conditions. Some of factors use child labour... 

There are lots of organisations and charities trying to help go against these factories to ensure the use of human rights, as well as other issues due to the fashion industry, click the link to find some to support.

Here at Tide + Seek we have personally spent a lot of time in our factory in Bali, to ensure that the workers are treated and paid well. 


How to reduce the consumption of Fast Fashion.

     1. Capsule wardrobe:

By getting pieces which will never go out of fashion such as linen white shirts, relaxed natural blue jeans, black Chelsea boots, Birkenstock sandals, you won't need to buy something new every season.

The great thing about creating a capsule wardrobe is all the pieces are essential, most of which you can wear throughout the year. For example, a white shirt, in the winter pull on a cosy jumper, jeans and a warm coat whilst in summer, it's the perfect beach cover up!

     2. Buying from Sustainable brands / good quality pieces.

Supporting brands who are using already sustainable materials, none exploitative workforce and not over producing just like us here at Tide + Seek.

Sustainable brands put more effort into the quality of products, meaning buy once and it lasts. Instead of buy cheap, buy twice.

     3. Going to vintage / charity shops

Everything in fashion for the past few years are recycled from days gone by. Perfect place to find cute, unique and trendy items are you're local vintage and charity shops! No one will be turning up in the same outfit as you then! Also, lots of websites are now encouraging the wear and reuse culture such as Depop and Vinted.

 Don't throw away last seasons clothes, take them to the charity shop!

It's time to pack your bags, grab your favourite bikinis, and embark on an unforgettable girls' trip to Dubai!

As you plan to soak up the sun in this opulent desert oasis, you'll want to know where to rock your swimwear and what rules to follow for a fabulous and worry-free time.

Dubai, a jewel in the desert, is a city known for its lavish lifestyle, incredible architecture, and shimmering coastlines. When you're planning a visit to this iconic city, you can't help but wonder about the rules and trends surrounding swimwear.

Don't fret; we're here to spill the sandy secrets of where to don your swimsuit and the rules to follow when splashing around in this vibrant oasis, filled with glitz, glam, and sandy shores

Guidelines on Swimwear in Dubai (Do's and Don'ts)

When you're ready to hit the beaches in Dubai, there are a few things to know to make sure you have a blast and show some respect. It doesn't matter if you're a local or just visiting, these tips will help you rock your beach time in this lively city.


  • Wear a Cover-Up Outside the Water: While your swimwear is appropriate at the beach and by the pool, it's courteous to put on a stylish cover-up, beach dress, or tunic when you're not in the water.
  • Check Beach Rules: Different beaches may have varying rules, especially private beach clubs. Always check the specific rules and dress codes for the beach you plan to visit.
  • Respect Local Customs: Dubai is a culturally diverse city with a mix of local and expatriate residents. Be respectful of local customs and traditions by dressing modestly when outside the beach areas.


  • Avoid Topless or Nude Sunbathing: In Dubai, it's not acceptable to go topless or engage in nude sunbathing in public areas - it's actually illegal!
  • Don't Wear Revealing Swimwear Outside the Beach: While bikinis and stylish swimwear are appropriate at the beach, it's best to avoid wearing them in public areas like malls or restaurants.
  • Don't Forget Sun Protection: While not directly related to swimwear, it's essential to apply sunscreen to protect your skin from the intense Dubai sun.

Where to go and what to wear:

Look No.1 - Relaxed Day at the Hotel Pool:

For a super chill day at the hotel pool, grab those comfy Cosmic Bolt high-waisted bikini bottoms; they're great for giving you a stylish and comfortable fit with a bit more coverage. Then, mix and match with the Cosmic Bolt triangle plunge bikini top that's got that flattering plunging neckline. It'll keep you feeling supported and looking fab.

Get The Look:

Cosmic Bolt - High Waisted Bikini Bottoms

Cosmic Bolt - Triangle Plunge Bikini Top

Look No.2 - Taking it to the Beach!

For a fantastic day at the beach, embrace a simple yet stylish look. Start with the stunning Holo Daze classic cut swimsuit, a one-piece that combines classic design with holographic accents, offering both style and great coverage for your beach adventures.

Get The Look:

Holo Daze - Classic Cut Swimsuit

Look No.2 - Seeking some Thrill! Time for Water Sports:

When it's time for some thrilling water sports, you'll want a look that combines style and functionality. Get ready with the Gone Wild surf bralette bikini top and the matching classic bikini bottoms.

The surf bralette top offers the support and freedom of movement you need for active water sports, while the classic bikini bottoms provide comfort and coverage. This dynamic duo not only keeps you secure during all your exciting water adventures but also ensures you're doing it in style

Get The Look:

Gone Wild - Surf Bralette Bikini Top

Gone Wild - Classic Bikini Bottoms